Ruhai Wu            Curriculum Vitae


Associate Professor of Marketing

DeGroote School of Business

McMaster University

Phone:  905.525.9140 ext. 23048

Office:   DSB 214




Channel:                             Channel Relationship, Resale Market, Two-Sided Platform, etc.
Retailing:                           Pricing,  Customer Reviews,  Social Commerce,  Consumer Loyalty Program, etc.
Electronic Commerce:  SEM,  Social Media Marketing,  Mobile Marketing,  Target Advertising,  Digital Platforms etc.                                           


Selected Publications


On-Going Research

  • Wu, Ruhai and Anomitra Bhattacharya, “Vertical Segmentation Policy by Online Platform,” Best conference paper at Winter AMA 2019.
  • Lin, Mei, and Ruhai Wu, "Platform Pricing with Endogenous Network Effects" (February 9, 2015). Available at SSRN:
  • Wu, Ruhai and Mei Lin, "Managing Seller Heterogeneity in a Competitive Marketplace" (November 17, 2014). Available at SSRN:
  • Wu, Ruhai and Chun Qiu, "A Model of Seller Manipulation of Consumer Reviews under Competition"
  • Wu, Ruhai and Suman Basuroy, "Repeated Consumption Pattern under Different Pricing Schemes"