Channel Relationship, Resale Market,
Two-Sided Platform, etc.
Customer Reviews, Social
Commerce, Consumer Loyalty Program, etc.
Commerce: SEM, Social Media
Marketing, Mobile Marketing, Target Advertising, Digital Platforms etc.
- Lin, Mei, and Ruhai Wu.
heterogeneity in the circular city model." Operations Research
- Kacker, Manish, Ruhai Wu,
"Special Investments in Franchisor-Franchisee Relationships: A
Model", Journal of Marketing Channels, 2013, Vol.
- Rinallo,Diego, Suman Basuroy, Ruhai Wu, Jean Jeon,
The Media and Their Advertisers: Exploring
Ethical Dilemmas in Product Coverage Decisions, Journal of
Business Ethics, 2012, June, 1-17.
- Wu, Ruhai, Xianjun Geng,
Andrew B. Whinston, A
General Model of Partial Resale, Decision Support System,
2012, Vol. 53, pp. 108-117.
- Wu, Ruhai, Suman Basuroy, Srinath Beldona, Integrating Production Cost in
Channel Decisions, Journal of Retailing, 2011,
Vol.87, pp 101-110
- Geng, Xianjun, Ruhai Wu,
Andrew B. Whinston, Profiting from Partial
Allowance of Ticket Resale, Journal of Marketing,
2007, Vol. 71 (April), pp. 184-195.
- Wu, Ruhai and Anomitra
Bhattacharya, Vertical Segmentation Policy by Online Platform, Best
conference paper at Winter AMA 2019.
- Lin, Mei, and Ruhai Wu,
"Platform Pricing with Endogenous Network Effects" (February
9, 2015). Available at SSRN: http://ssrn.com/abstract=2426033.
- Wu, Ruhai and Mei Lin,
"Managing Seller Heterogeneity in a Competitive Marketplace" (November
17, 2014). Available at SSRN: http://ssrn.com/abstract=2167604
- Wu, Ruhai and Chun Qiu,
"A Model of Seller Manipulation of Consumer Reviews under
Ruhai and Suman Basuroy, "Repeated Consumption Pattern under
Different Pricing Schemes"