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Ruhai Wu            (CV)

 

Associate Professor,  Chair

Marketing

DeGroote School of Business

McMaster University

Phone:  905.525.9140 ext. 23048

Office:   DSB 214

Email:   wuruhai@mcmaster.ca

 

Research Interests

Channel:                        Vertical and Horizontal Channel Relationship,   Resale Market,    Two-Sided Platform,  etc.
Retailing:                       Pricing,   Consumer Loyalty Program,   Custom Review, etc.
Electronic Commerce:   Search Engine Marketing,  Social Media Marketing,  Mobile Marketing,  Online Marketplace, Online channels, etc.                                           

 

Selected Publications

 

On-Going Research

  • Lin, Mei, Ruhai Wu, "Platform Pricing with Endogenous Network Effects" (February 9, 2015). Available at SSRN: http://ssrn.com/abstract=2426033.
  • Wu, Ruhai and, Mei Lin, "Managing Seller Heterogeneity in a Competitive Marketplace" (November 17, 2014). Available at SSRN: http://ssrn.com/abstract=2167604
  • Lin, Mei and, Ruhai Wu, "Production Cost Heterogeneity in a Circular-City Model" (February 28, 2013). Available at SSRN: http://ssrn.com/abstract=2367246
  • Wu, Ruhai and Chun Qiu, "A Model of Seller Manipulation of Consumer Reviews under Competition"
  • Wu, Ruhai and Suman Basuroy, "Repeated Consumption Pattern under Different Pricing Schemes"

Teaching