Vertical and Horizontal Channel Relationship, Resale Market,
Two-Sided Platform, etc.
Pricing, Consumer Loyalty Program, Custom Review,
Search Engine Marketing, Social Media
Marketing, Mobile Marketing, Online Marketplace, Online
- Lin, Mei, and Ruhai Wu. "Production cost heterogeneity
in the circular city model." Operations Research Letters
- Kacker, Manish, Ruhai Wu, "Special
Investments in Franchisor-Franchisee Relationships: A Model", Journal
of Marketing Channels, 2013, Vol. 20:1-2, pp.120-140.
- Rinallo,Diego, Suman Basuroy, Ruhai Wu, Jean Jeon, “The Media and Their Advertisers: Exploring Ethical
Dilemmas in Product Coverage Decisions”, Journal of Business
Ethics, 2012, June, 1-17.
- Wu, Ruhai, Xianjun Geng, Andrew B. Whinston, “A General Model of
Partial Resale,” Decision Support System, 2012, Vol.
53, pp. 108-117.
- Wu, Ruhai, Suman Basuroy, Srinath
Beldona, “Integrating Production Cost in
Channel Decisions,” Journal of Retailing, 2011,
Vol.87, pp 101-110
- Geng, Xianjun, Ruhai Wu, Andrew B.
Whinston, “Profiting from Partial Allowance of
Ticket Resale,” Journal of Marketing, 2007, Vol. 71
(April), pp. 184-195.
- Lin, Mei, Ruhai Wu, "Platform Pricing with
Endogenous Network Effects" (February 9, 2015). Available at SSRN: http://ssrn.com/abstract=2426033.
- Wu, Ruhai and, Mei Lin, "Managing Seller
Heterogeneity in a Competitive Marketplace" (November 17, 2014).
Available at SSRN: http://ssrn.com/abstract=2167604
- Lin, Mei and, Ruhai Wu, "Production Cost
Heterogeneity in a Circular-City Model" (February 28, 2013).
Available at SSRN: http://ssrn.com/abstract=2367246
- Wu, Ruhai and Chun Qiu, "A Model of Seller
Manipulation of Consumer Reviews under Competition"
- Wu, Ruhai and Suman Basuroy, "Repeated
Consumption Pattern under Different Pricing Schemes"